Soffe Blog

Jim Soffe the CEO of the M. J. Soffe Company is featured on the cover of the January/Feburary 2008 issue of GS Magazine (The Exclusive Lifestyle Magazine of the Grand Strand)Got your Soffes?How M. J. Soffe Company CEO Jim Soffe made his athleticwear a household name“Jim Soffe has spent more than 30 years building, guiding and, when necessary, reinventing the legendary M. J. Soffe Company”Jim Soffe’s company is so entrenched into American culture that many of us have his products in our closets, and we don’t even know it. For others, the name Soffe rings with familiarity and even enthusiasm, as they ask for “my Soffes” by name and refuse to wear any other brand. There’s even a Soffe Fan Club for those customers who can’t adequately express their passion for the product through shopping alone.The M. J. Soffe Company has been producing top-quality active wear for more than 20 of its 60 years in business, with its most recognized product known as “cheer shorts.” Though its markets in college bookstores, sporting goods stores, the military and department stores, the brand has permeated American athletic wear culture. Got a college sweatshirt or athletic shorts in your drawer? Check for the Soffe name.Read more of the story here:GS Magazine article was written by Sara Sobota & photos by Joe CarrTo read more visit GS Magazine online

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